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Black Freedom

Amplified Voices x Youth FX

106 S Pearl St. Albany, NY 12207

July 2020

Previous Project
Overview

The Amplified Voices mural project on South Pearl Street transformed an abandoned McDonald’s facade into a vibrant mural spanning 12 x 50 feet, embodying “Black Freedom” with a poignant blend of nature, city and heritage. The program engaged young Black students in a creative journey, starting with writing and concept workshops, designed to empower their voices and address the pressing issues of recent community violence in the wake of the George Floyd protests. Each visual element of the mural has been imagined by the students, with the help of AV mentors they were able to make a necessary symbol of healing for the entire community. This artistic endeavor was more than beautification; it served as art therapy amidst social unrest, prioritizing youth perspectives in public art.

Post Results

•The McDonalds was purchased and converted into a grocery store
•The city became more accepting and supportive of public art initiatives
•Other youth art programs established around the city
•Documentary on program won a PBS short film festival award

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